Mark Bara
EVP, Global New Business Development
Mark Bara is EVP, Global New Business Development for Clarience Technologies. Prior to this role, Bara was EVP and President, Performance Solutions for Clarience Technologies from 2023 – 2025. Mark also served in several sales leadership roles within the organization from 2018 – 2023.
Bara brings to this position over 50 years of experience in the commercial vehicle industry, including 13 years of experience as the President of DAVCO, a Clarience Technologies company. Before joining DAVCO in 2005, he spent 32 years at Detroit Diesel Corporation, serving in leadership roles in engineering, manufacturing as well as sales and marketing.
Bara received his master’s degree in Mechanical Engineering from the University of Michigan and his bachelor’s degree in Mechanical Engineering from General Motors Institute, now known as Kettering University.